Understanding the Dynamics of E-commerce and Marketplaces. Do you know the differences?
In the vast realm of online commerce, the terms "e-commerce" and "marketplace" are frequently used, each representing distinct facets of...
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Bogumila Stroka
Mar 283 min read
Crafting a Distinctive Brand Identity: Elevating Your Products in the market
I've been working with brand evaluation since 2010. Do you know what was very often one of the reasons that brands haven't been chosen...
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Bogumila Stroka
Mar 212 min read
Optimizing Customer Experience: Navigating the Challenges of E-commerce and B2B Interactions
In my daily work, I mainly deal with B2B clients. However, over many years of my experience working with e-commerce stores, I have often...
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Bogumila Stroka
Mar 143 min read
Strategic Dilemma: Direct Sales vs. Reseller Network Expansion for Product Producers
Since we have been working with brands since 2016, sometimes we have a quite hot discussion with them about what is better to do - sell...
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